Cresco is now in America. Explore Cresco Global →

Some Dubai Investors Are Not Chasing Profit Any More. They Are Trying To Get Out.

Share the Post:

A year ago the question from off-plan sellers was how much premium they could make. For some of them the question now is how much they need to lose to get out. That is a different market, and it deserves to be described accurately rather than dramatically.

Sellers have been cutting, and it is measurable

This is one of the few parts of the distress story that has actual numbers behind it. LuxuryPriceDrops, which tracks close to 27,000 live Dubai listings across the portals, recorded sellers cutting a combined AED 1.7 billion across more than 2,800 properties in the period since the market shock. That is roughly one seller in ten reducing an asking price.

AED1.7bn
cut from asking prices across more than 2,800 Dubai listings
27,000live listings tracked
1 in 10sellers reduced price
May 2026as at this reading

Asking price reductions across Dubai listings, LuxuryPriceDrops data as reported by AGBI, 11 May 2026. These are asking prices, not registered transaction prices.

Read the caption twice. These are asking prices. An asking price cut tells you a seller has changed their mind about what the market will pay. It does not tell you what the property eventually sold for, and it does not tell you the seller is underwater. Those are three different things and they get merged constantly.

Who is actually selling into this

From what we are seeing across our own desk, motivated sellers are not one group. They are several, and their motivations are not interchangeable.

  • People who bought intending to flip before handover and now cannot find the buyer they assumed would be there.
  • People who bought several units on the same payment plan and are now facing several installments at once.
  • People whose personal circumstances changed and who need the capital back.
  • People with an installment approaching who would rather exit than fund it.
  • People who simply want liquidity and are willing to price for it.

Only some of those are distressed in any meaningful sense. A seller who wants liquidity and prices accordingly is not in trouble. A seller facing an installment they cannot fund is.

The claim we are not going to make

You will hear people say that most of Dubai is distressed, or that two thirds of sellers are selling below cost. We are not going to publish that, and here is the specific reason.

There is no Dubai Land Department dataset that proves it. Nobody has produced registry level data showing what percentage of Dubai off-plan sellers are currently underwater. The register records what a property transacted at. It does not publish what the seller originally paid alongside it in a form anyone can aggregate. Without that link, a market wide underwater percentage is not a measurement. It is a guess with a decimal point on it.

We would rather lose the headline than invent the statistic.

But do not confuse the absence of a market wide percentage with the absence of distress. Distress exists. Discounted assignments exist. Sellers below their original purchase price exist. Motivated inventory is becoming a real part of the market. All of that is true without a number attached, and pretending otherwise would be its own kind of dishonesty.

Most properties advertised as distressed are not

The word has been devalued. A listing that says fifteen percent below market usually means one of the following, and none of them is distress.

  • The original asking price was never realistic, so the reduction is a correction to reality rather than a discount to it.
  • The developer launched a later phase at a lower price, which reset the reference point for the whole building.
  • Another broker inflated the supposed market value so the discount would look larger.
  • The comparison is against a valuation nobody would actually pay.

What a genuine distressed opportunity requires

If someone brings you a distressed deal, these are the items that make it possible to price. If they cannot produce them, you are not looking at a deal, you are looking at a listing.

  • Original purchase price, from the sale and purchase agreement, not from memory.
  • Amount already paid to the developer to date.
  • Remaining payment schedule, with dates, not just a percentage.
  • Current comparable registered transactions in the same project and unit type. Registered, not listed.
  • Current developer price for equivalent inventory, because you are competing with it.
  • NOC eligibility, meaning whether the developer will permit the transfer at all.
  • Oqood status, confirming the interim registration is in order.
  • The price at which the owner will actually transfer, which is frequently not the price in the advertisement.

You can check part of this yourself before you speak to anyone. Our developer verification tool covers 324 registered projects and shows whether each holds an escrow account, how much is built, and how long it has been since the regulator last inspected it. Of the 243 active projects in the September register, 147 recorded zero percent complete at their last inspection.

The listing price is becoming the least interesting number

In a rising market the asking price and the exit price converge, so the distinction does not cost anyone money. In this market they diverge, and the gap is where the outcome lives.

What matters is the price at which the owner will actually sign, after the developer permits the transfer, after the fees, and after the payment schedule is settled. Everything before that is a conversation.

Which raises the harder question, and it is the one we take up next. Some sellers who want to exit are going to find that they cannot.

Sources and method

  • Asking price reduction totals from LuxuryPriceDrops, reported by AGBI, 11 May 2026. These are asking prices across live listings, not registered transaction prices.
  • Registered project counts, escrow status and build percentages are Cresco’s own computation from the Dubai Land Department project register, September 2026 pull.
  • Observations on seller motivation are drawn from Cresco’s own transaction desk and are described as such. They are not a statistical sample of the Dubai market.

Cresco Real Estate is a RERA licensed brokerage, ORN 34288. This article is market commentary and research. It is not investment advice and it is not a valuation of any specific property. Developer transfer thresholds, fees and NOC conditions vary by developer and by contract, and any specific transaction should be checked against its own documentation.

Cresco Intelligence · The Dubai Correction, a five part series

Part 1The correction has already startedPart 2Sellers trying to get out, not get rich (you are here)Part 3The locked exitPart 4The supply already under constructionPart 5The full thesis, in six indicators

CEO Insights, Real Estate

Prices, volume, distress, supply, rents and credit. Six sourced indicators, what each one says, and what would change our mind...

CEO Insights, Real Estate

146,400 units scheduled for 2027 and 120,100 for 2028. But Q1 2026 delivered only 42.3 percent of what was scheduled....

CEO Insights, Real Estate

Most Dubai developers require 30 to 40 percent paid before they permit a resale. An owner below that line with...

CEO Insights, Real Estate

AED 1.7 billion has been cut from Dubai asking prices across more than 2,800 listings. What that does and does...
All properties A-Z