Mercedes-Benz Places, Binghatti City is a 12 tower master planned community by Binghatti in Nad Al Sheba, Meydan, Dubai, developed with Mercedes-Benz. It spans over 10 million square feet, carries an AED 30 billion investment value and is described by both partners as the world’s first Mercedes-Benz branded city. Prices start from AED 1,599,999 and handover is scheduled for Q2 2028.
Mercedes-Benz Places Binghatti City at a glance
- Developer: Binghatti, with Mercedes-Benz
- Location: Nad Al Sheba, Meydan, Dubai
- Size: over 10 million square feet
- Investment value: AED 30 billion
- Towers: 12, delivered in three phases
- Unit types: Studios to 3 bedroom apartments, with 4 and 5 bedroom homes in the Vision Iconic tower
- Starting price: AED 1,599,999
- Handover: Q2 2028
- Payment plan: 20% down payment, 50% during construction, 30% on completion
- Ownership: Freehold, open to all nationalities
What this actually is
Binghatti’s first Mercedes-Benz collaboration was a single tower in Downtown Dubai. This is not that.
Binghatti City is a masterplan of 12 towers on more than 10 million square feet, centred on a spiralling signature tower, with an AED 30 billion investment value behind it. Mercedes-Benz board member Mathias Geisen described it as extending the brand’s design DNA from the automobile into a living environment.
It was launched on 15 January 2026 at Meydan in front of 25,000 guests, with a drone show, an Andrea Bocelli performance and the reveal of the VISION ICONIC concept car. That scale of launch tells you what Binghatti intends this to be for the company.
For a buyer the practical consequence is that you are buying into a phased masterplan, not a finished building. Value depends on the whole plan landing, across three phases, not just on your tower.
Published prices and sizes, Project Maybach
| Unit | From | Size | Per sq ft |
|---|---|---|---|
| Studio | AED 1,350,000 | 362 sq ft | ~AED 3,729 |
| 1 bedroom | AED 2,303,000 | 632 sq ft | ~AED 3,644 |
| 2 bedroom | AED 3,200,000 | 992 sq ft | ~AED 3,226 |
| 3 bedroom | AED 4,950,000 | 1,321 sq ft | ~AED 3,747 |
Be clear about what these numbers mean. At roughly AED 3,200 to AED 3,750 per square foot, this is priced above Binghatti’s Business Bay towers, where Skyhall works out around AED 2,849 per square foot for a studio. It is more than double the per foot price of their Majan stock.
You are paying a branding and masterplan premium. That is a legitimate thing to pay for, and branded residences have historically transacted above unbranded stock in the same location. But it should be a decision you make with the number in front of you, not one you back into.
Note also the two bedroom is the cheapest per square foot in the range and the three bedroom is the most expensive. If floor area per dirham matters to you, the two bedroom is the value line.
The payment plan, in cash terms
20 percent down, 50 percent during construction, 30 percent on completion.
On a AED 1,599,999 entry unit that is:
- AED 320,000 on booking
- AED 800,000 spread across the build to Q2 2028
- AED 480,000 at handover
Add the Dubai Land Department fee of 4 percent, AED 64,000, plus registration and trustee fees, payable at registration rather than at handover.
A Q2 2028 handover is a long runway, which means the construction tranche spreads across roughly two years and the monthly cash requirement is lower than on Binghatti’s 2026 projects. It also means you carry delivery risk for that whole period.
Where it sits
Nad Al Sheba sits inside Meydan, between Downtown Dubai and the Ras Al Khor wetlands, on the Al Ain Road corridor.
Travel times Binghatti publishes:
- Ras Al Khor Wildlife Sanctuary, 5 minutes
- Dubai Design District, 8 minutes
- The Dubai Mall, 10 minutes
- Business Bay, 10 minutes
- Dubai International Airport, 15 minutes
Ten minutes to Downtown and Business Bay is the location argument, and it is a real one. Meydan is one of the closest low density districts to the centre of Dubai.
The Grand Promenade and the amenity programme
The centrepiece is a central green spine Binghatti calls the Grand Promenade, laid out as 12 curated experiences: water elements, discovery zones, shaded groves, art pavilions, active circuits and panoramic hills.
Alongside it:
- 12 exclusive sporting clubs
- A network of grand indoor facilities
- Signature amenities across the towers
Judge this on delivery rather than on renders. A masterplan amenity programme is worth exactly what gets built, and we will show you the phase your tower sits in and what is contracted for that phase.
Who this suits
Buyers who want a branded address near the centre. There is no comparable Mercedes-Benz branded community anywhere.
Long horizon investors. Q2 2028 with a phased masterplan behind it is a five year view, not a two year one.
Buyers who want the Vision Iconic tower. The 4 and 5 bedroom homes sit there and they are the scarcest stock in the whole 10 million square foot plan.
It suits you less if you are buying on yield. At AED 3,200 to AED 3,750 per square foot the rental maths does not compete with Binghatti’s Majan or JVC stock, and we will show you both sets of numbers rather than only the one that pays us more.
Dubai purchase costs
The Dubai Land Department charges 4 percent of the purchase price, plus registration and trustee fees. On a AED 1,599,999 unit the DLD fee is AED 64,000. There is no annual property tax.
Meydan is a designated freehold area, so all nationalities can own outright.
How to buy through Cresco
Cresco Real Estate is a RERA licensed brokerage, ORN 34288. We hold developer authorisation to sell Binghatti inventory.
- We send the live availability sheet with tower, phase, unit number, floor, size, outlook and price
- We confirm the payment plan and the Q2 2028 handover for your specific phase in writing from Binghatti
- We set out what the Mercedes-Benz partnership covers in the specification, in writing, so you know what you are paying the premium for
- We show you registered Dubai Land Department prices for Meydan and Nad Al Sheba, then walk you through the reservation, the SPA and the DLD registration
Call or WhatsApp us and we will send the current Mercedes-Benz Places Binghatti City availability the same day.
Frequently asked questions
Where is Mercedes-Benz Places Binghatti City located?
In Nad Al Sheba, Meydan, Dubai. Binghatti publishes 5 minutes to Ras Al Khor Wildlife Sanctuary, 8 minutes to Dubai Design District, 10 minutes to The Dubai Mall and Business Bay, and 15 minutes to Dubai International Airport.
How much does an apartment cost there?
From AED 1,599,999 overall. In Project Maybach, studios start at AED 1,350,000 for 362 square feet, one bedrooms at AED 2,303,000 for 632 square feet, two bedrooms at AED 3,200,000 for 992 square feet and three bedrooms at AED 4,950,000 for 1,321 square feet.
How big is the project?
Over 10 million square feet, with 12 towers and an AED 30 billion investment value, delivered in three phases.
When is handover?
Q2 2028, as published by Binghatti. Because the project is phased, we confirm the date for your specific tower in writing before any reservation.
What is the payment plan?
20 percent down payment, 50 percent during construction and 30 percent on completion. On a AED 1,599,999 unit that is AED 320,000, then AED 800,000 across the build, then AED 480,000 at handover.
How is this different from Mercedes-Benz Places in Downtown Dubai?
The Downtown project is a single tower. Binghatti City is a 12 tower masterplan on over 10 million square feet in Meydan, described by both partners as the world’s first Mercedes-Benz branded city.
Where are the 4 and 5 bedroom homes?
In the Vision Iconic tower. They are the largest and scarcest homes in the masterplan.
Can foreigners buy in Meydan?
Yes. Meydan is a designated freehold area in Dubai, so all nationalities can own outright.
More about Meydan and Mohammed Bin Rashid City
Read the Cresco area guide to Meydan and Mohammed Bin Rashid City. Prices, rental yields, handover timelines, schools, commute times and what actually sells there.
Open the Meydan and Mohammed Bin Rashid City area guide
You may also want to read how buying off plan works and work out the rental yield.
